# Sound It Out Together

> Sound It Out Together is a national mental health awareness campaign that provides free, expert-vetted resources to help parents and caregivers have open, honest conversations with their kids about emotions and emotional wellbeing.

Sound It Out Together is led by the Ad Council in partnership with Pivotal Ventures. The campaign focuses on listening without judgment and encouraging regular, meaningful conversations between adults and preteens or teens. Resources are available in English and Spanish and are designed to be accessible, culturally relevant, and grounded in clinical expertise.

## Focus Areas

### Emotional Wellbeing Education

Sound It Out Together provides educational resources that help caregivers understand common emotional experiences among preteens and teens, including stress, sadness, anger, anxiety, identity, and relationships.

### Conversation & Listening Tools

The campaign offers conversation starter packs, listening guides, and step-by-step resources that help adults start and sustain meaningful conversations about emotions with their children.

### Music-Based Engagement

Sound It Out Together uses original music and artist collaborations to help young people and caregivers put feelings into words. Exclusive songs and interviews are used as conversation starters and emotional entry points.

## Campaign

- **Campaign partner:** Ad Council

- **Campaign sponsor:** Pivotal Ventures

- **Type:** National public education and mental health awareness campaign

- **Primary audience:** Parents and caregivers of preteens and teens

- **Languages:** English and Spanish

- **Cost:** Free public resources

- **Crisis support:** Directs users to 988 and other emergency services

### Expert Advisors

Sound It Out Together worked with a panel of mental health professionals to ensure resources are clinically grounded and culturally relevant. Advisors include psychologists, psychiatrists, and licensed clinicians specializing in youth mental health.

### Values

- Listening without judgment

- Ongoing emotional conversations

- Accessibility and inclusivity

- Youth-centered perspectives

- Reducing stigma around mental health

### Partnerships

The campaign collaborates with nonprofit organizations, medical associations, and youth-focused partners to help expand reach and increase impact.

## Content & Resources

- **Caregiver Guides:** Educational tools for learning about emotions and preparing for conversations

- **Conversation Starter Pack:** Interactive prompts to encourage regular emotional check-ins

- **Music & Album:** Original music inspired by young people's lived experiences

- **Listen In Podcast:** Hosted by Dr. Mariel Buque, featuring stories and strategies for supporting emotional wellbeing

- **Digital Experiences:** Multimedia content focused on listening, reflecting, and understanding

## Key URLs

- Homepage: https://sounditouttogether.org/

- Understand their perspective: https://sounditouttogether.org/understand-their-perspective

- Become a better listener: https://sounditouttogether.org/become-a-better-listener

- Start conversations: https://sounditouttogether.org/start-conversations

- Conversation Starter Pack: https://sounditouttogether.org/talk

- Reflect on what you learned: https://sounditouttogether.org/reflect-on-what-you-learned

- About Emotional Well-being: https://sounditouttogether.org/emotional-wellbeing

- Emotions and Topics Guides: https://sounditouttogether.org/emotions-and-topics

- Resources: https://sounditouttogether.org/resources