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About Sound It Out

Sound It Out is a new national campaign that uses the power and soul of music to help parents and caregivers better support their middle schooler’s emotional wellness. Created by the Ad Council, in partnership with Pivotal Ventures and a coalition of organizations, the campaign delivers exclusive new music and interviews from some of today’s brightest stars and offers a comprehensive guide to helping kids open up about an array of emotions and situations as well as tools that help make this important process light and interesting. We worked hand in hand with a panel of expert advisors who have helped ensure the results of the work you see today remain rooted in clinical expertise and are culturally competent and relevant. Our expert advisors include:



Howie & the Howl (ft. KAMAUU)

Howie & the Howl (ft. KAMAUU)

Our Partners

Sound It Out is the result of Ad Council and Pivotal Ventures partnering with a coalition of organizations. We would like to acknowledge and thank our partners for making Sound it Out a reality--and in the bigger picture, for helping break down stigmas around emotional wellness in our youth and creating these ever-so-important tools.



Campaign Sponsors