Skip to Content

About Sound It Out

Sound It Out is a campaign that uses the power and soul of music to help parents and caregivers support their children’s emotional wellness.

Created by the Ad Council, in partnership with Pivotal Ventures and a coalition of organizations, the campaign delivers music and interviews from some of today’s brightest music artists and offers a comprehensive guide to helping kids open up about an array of emotions and situations as well as tools that help make this important process light and interesting.

We worked hand in hand with a panel of expert advisors who have helped ensure the results of the work you see today remain rooted in clinical expertise and are culturally competent and relevant. 

We would like to acknowledge and thank our partners for making Sound It Out a reality--and on a broader scale, for helping break down stigmas around emotional wellness in our youth and creating these important tools.

Campaign Sponsors